Freestyle Flex Campaign

Background

In 2019 Medela has introduced the innovative Freestyle Flex, a cutting-edge product designed with a deep consideration for mothers and their daily lives. This exceptional solution seamlessly integrates into the routines of moms who are dedicated to nourishing their babies with breast milk, conveniently fitting into their daily schedule and even their purse.

My Role

In partnership with the marketing team and our creative team, I have collaboratively developed a global launch campaign for the Freestyle Flex Breast Pump. As part of this initiative, I have meticulously prepared a comprehensive launch toolkit, which includes various materials such as print ads, videos, social media posts, and other visual content. Furthermore, this campaign has been adapted into multiple languages to ensure its effectiveness and reach a diverse global audience.