Medela Corporate Identity

Background

Medela’s Corporate Brand has been re-imagined as The Science of Care and is brought to life through our Mission Statement, Corporate Story, Tag Line and other messaging. The brand identity is personified through warm, natural, intimate and emotional photography with straight forward design elements that can be organized in a variety of ways to accommodate any and all internal and external applications. 

My Role

I’ve revised Medela’s corporate guidelines and introduced an improved approach to maximize the use of brand elements in conjunction with other materials. Furthermore, I’ve expanded our brand identity by including a wider variety of templates catering to different sections. By implementing these specific standards outlined in the Corporate Identity, we aim to maintain a consistent brand image and ensure an accurate representation of our brand to customers and stakeholders worldwide.